The Dirty Word That’s Impacting Outreach In Today’s Culture

Branding. It’s considered taboo in come church circles. But in today’s world, it is an important concept for congregations to understand. Much more than simply logos and tag lines, a congregation’s brand can be an effective tool in building relationships with those in the community while sharing the Gospel through service and Word. Participants will be asked to consider their own congregation’s identity and be challenged to evaluate their brand image within the context of their community. Best practices for brand consistency for outreach purposes will be shared.

Presenter: Eric Nelson
Eric Nelson has served congregations in Washington, Alaska, and Indiana as a DCE in the areas of worship, youth & family ministries, communications, and administration. He received his Master of Nonprofit Management from Regis University in Denver, CO and has consulted for congregations and nonprofit organizations in the areas of communication, governance, and strategic thinking. Eric currently serves Carmel Lutheran Church and lives with his wife, Adina, and their two young girls in Noblesville, Indiana.